Ad Dollars Shift Away from Print Media

General Real Estate News/Trends, Truth vs. Bullcrap about Selling a Home!

This article by Kate Kaye posted in (ClickZNews) entitled Real Estate Ad Shift Continues, But Web Adoption Is Mixed points out how realtors are shifting their advertising budgets away from print media. This should be no surprise. When people go to find a home these days where do they do most of their research? The answer is online. Do ads in newspapers sell houses? Almost never. Do open houses sell houses? Hardly ever. My last 5 transactions have been leads garnered through one of my websites. It is the future of the industry in my opinion although I'm amazed how some social butterfly agents do their business via word of mouth who have large networks of friends and parties they go to. Also many of them were already established before so much emphasis by home buyers shifted to the internet. Shameless links to follow. So if you ever want to now more about Northern Virginia MLS, or condo Northern Virginia, or condo Washington DC you can use the cutting edge tools of JustNewListings.com :) ARTICLE SYNOPSIS: When the Newspaper Association of America feels the need to run an ad campaign promoting papers as "a destination, not a distraction," it may come as no surprise to learn that real estate agents are reducing their print newspaper spends, as was reported yesterday by Classified Intelligence. However, though they plan on boosting their online ad spending, many Internet ad options such as search, online newspaper sites and national realty listings aren't exactly wowing them. "Real estate agents and real estate advertising are undergoing a very significant transition period, which is certainly not a surprise," observed Peter Zollman, founding principal of Classified Intelligence, publisher of the Real Estate Advertising 2006 report. "And when it comes out the other end," he continued, "online will be a substantial winner and daily newspaper print is going to be a significant loser." So, if 58 percent of real estate agents surveyed are raising ad budgets this year, where is the money going? Where they are spending the bulk of the money online, in fact, is on their Web sites. Twenty-six percent spent 10 percent and 29 percent spent 20 percent of their budgets there. Just 6 percent did not spend at all on their Web sites. Real estate ad monies may not have moved online completely yet. Still, the report asserts, "Usually, sellers are also buyers â€“ and better than three-fourths of U.S. home-seekers are using the Web. Realtors will eventually convince home sellers that they should advertise in the same places they are looking to find their next home." "[Realtors] understand the future is not where the past was," concluded Zollman.