Power of the Blog--Holding Builders Accountable
Posted by Jay Seville on Tuesday, February 19th, 2008 at 3:43pm.Power of the JustNewListings.com Blog Motivates Builder to Fulfill Obligations to New Condo Owner
I received an email from a colleague awhile back about her client who was being treated quite badly after purchasing a new condo. I'm leaving all the names out now that the issues have been resolved.
There were leaking issues, damage to wood floors and granite countertops, and some bait & switch type action by the builder regarding the buyer's parking space, etc. The builder was being unbelievably unresponsive to meeting their obligations to the new homeowner.
So we posted a first hand testimonial by the buyer regarding all the above mentioned issues in addition to others. I optimized the blog post so that when one searched for the condo by name the google results showed my blog post about the new homeowner, the condo and the builder at the #1 position for the condo keywords....
Holding Builders Accountable Through Real Estate 2.0....
So I received this week a note from my colleague who represented the buyers, "sent me an email regarding the blog, he stated that the blog was instrumental in them getting the many items taken care of in their unit". So I've removed the original blog post. When the builder saw that his $$$$$ and reputation were being hit hard by the power of real estate 2.0 and the leverage it brings consumers he changed his positions and behavior accordingly. Isn't it beautiful?
Here's to consumers everywhere and the power of the net that we now leverage in the marketplace to protect consumers from bogus contractors, bogus consultants, or bogus builders. Use an excellent realtor who has this type of leverage available to serve his clients if you want to play to win in certain scenarios....
Sincerely,
Jay Seville
RE/MAX Allegiance
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Share5 Responses to "Power of the Blog--Holding Builders Accountable"
Jim Duncan wrote:
Good job. I think it would have been better to have left the post, but removed the builder's name, for posterity's sake.
Either way, congrats on keeping them honest.
Good job. I think it would have been better to have left the post, but removed the builder's name, for posterity's sake.
Either way, congrats on keeping them honest.
Posted on Wednesday, February 20th, 2008 at 7:13 AM.
Thanks guys.
Jim, you may be right. I just didn't want to impact the condo itself anymore as the owner were concerned over their property values, etc. I'm assuming once Google indexes that page again it will be removed from its cache altogether?????
Do you or Brian know? Or will I have to contact Google directly to request the little blurb they have cached still when one searches those keywords?
Brian, your name came up yesterday in my chat with Ben Martin of VAR Buzz. It's a do follow blog now thanks to my influence. It seemed right to me that it should all be slanted in our direction such as having links occasionally that actually are followed by google to our respective pages.
And for you other readers who are not familiar with my colleagues, Brian and Jim are 2 of my fellow practitioners of Real Estate 2.0 who are also excellent realtors.
Jay Seville
Jim, you may be right. I just didn't want to impact the condo itself anymore as the owner were concerned over their property values, etc. I'm assuming once Google indexes that page again it will be removed from its cache altogether?????
Do you or Brian know? Or will I have to contact Google directly to request the little blurb they have cached still when one searches those keywords?
Brian, your name came up yesterday in my chat with Ben Martin of VAR Buzz. It's a do follow blog now thanks to my influence. It seemed right to me that it should all be slanted in our direction such as having links occasionally that actually are followed by google to our respective pages.
And for you other readers who are not familiar with my colleagues, Brian and Jim are 2 of my fellow practitioners of Real Estate 2.0 who are also excellent realtors.
Jay Seville
Posted on Wednesday, February 20th, 2008 at 7:24 AM.
Jim Duncan wrote:
Not being an expert, I generally assume that once Google has something, they never relinquish it.
Not being an expert, I generally assume that once Google has something, they never relinquish it.
Posted on Wednesday, February 20th, 2008 at 1:34 PM.
Jim, we'll see. I figure that once google crawls it again it will lose all of its rankings as the URL contains no content anymore--google doesn't like that. So even in the worst case scenario that the snippet stays active, it will be completely irrelevant as it won't be found by anybody when it loses its relevance/rankings.
Posted on Wednesday, February 20th, 2008 at 1:50 PM.
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Jay,
Kudos to you for getting the builder to own up to their obligations.
Posted on Tuesday, February 19th, 2008 at 6:48 PM.