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Select a Starting Point: No Preference Accokeek Aldie Alexandria Annandale Annapolis Arlington Arnold Ashburn Baileys Crossroads Bealeton Beltsville Bethesda Bluemont Bowie Boyds Bristow Brookeville Burke Burtonsville Calverton Catharpin Catlett Centreville Chantilly Chevy Chase Clarksburg Clifton Clinton College Park Crofton Crownsville Damascus Davidsonville Derwood Dumfries Edgewater Fairfax Falls Church Falmouth Frederick Fredericksburg Gainesville Gaithersburg Glenn Dale Goldvein Great Falls Greenbelt Hamilton Hanover Haymarket Herndon Hyattsville Kensington Lanham Laurel Leesburg Lovettsville Manassas Manassas Park Marshall Mclean Middleburg Millersville Mineral Nokesville North Potomac Oakton Occoquan Odenton Oldtown Olney Pasadena Poolesville Purcellville Remington Reston Rockville Round Hill Severn Severna Park Shady Side Silver Spring Spotsylvania Springfield Stafford Sterling Stone Ridge Suitland Takoma Park The Plains Triangle University Park Upper Marlboro Vienna Warrenton Washington Winchester Woodbridge Choose a property type: All Property Types Detached Homes Condominiums Townhouse Multi-family Land Commercial

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Truth vs. Bullcrap about Selling Your Home--Stop Overpaying!

The Right Way to Sell Northern Virginia Real Estate in DC Area

Sellers Stop!!! 

    So let's begin our lesson onTruth vs. Bullcrap about Selling a Home.

An article recently came out (see related links) about how the Newspaper Association of America was running an ad campaign promoting papers as "a destination, not a distraction."  Anybody who keeps up on news knows that newspapers are suffering greatly in terms of lost revenue from ad sales and plummeting subscriptions.   "Real estate agents and real estate advertising are undergoing a very significant transition period, which is certainly not a surprise," observed Peter Zollman, founding principal of Classified Intelligence, publisher of the Real Estate Advertising 2006 report. "And when it comes out the other end," he continued, "online will be a substantial winner and daily newspaper print is going to be a significant loser."

    Businessweek.com recently noted, "Indeed, the Net already drives consumer behavior. The bigger, more notable jump in the NAR's data is in the percentage of buyers who pick a home they first identified online, usually before consulting an agent. That's up to 24 percent, from 15 percent in 2004 and 2 percent in 1997. Only brokers themselves point out more homes to consumers, at 36 percent. The Internet has waxed such longtime staples as yard signs, which come in at 15 percent. Newspaper ads accounted for only 5 percent of sales, according to the NAR." So this is why the $$$$ is shifting away from newspaper ads--the ads cost lots of money  but do nothing except make the seller feel better that they see a picture of their home in the newspaper.   Much of the 6% listing commission goes to pay for these print media ads which are how the listing agent's get sellers calling them to list their homes in the first place.  This brings to mind a rat race of sorts in which nothing is being accomplished except that Sellers' money is being wasted running in circles but getting nowhere.

    So let's get more specific and wrap up this post with data compiled by Leslie Appleton-Young, the chief economist and VP of the California Association of Realtors (www.car.org).

• 100% of buyers started looking at homes first online and agents second

• 92% of buyers  found their agent on a web site

                   So if  a buyer searching for a home in your general neighborhood such as "Arlington VA real estate" the buyer is not going to find any of the high powered listings agents' websites (i.e. your home's photo/ad/address) in the top 10.  That's not how most LA's operate

• "Internet buyers bought a home on average after spending 2.2 weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks"

                   So the buyers that search for your home online--not through the listing agents websites--are much more prepared to do business (i.e. write a contract on your home) than other buyers

• The approximate distance between previous residence and new residence for traditional buyers was 25 miles; for Internet buyers, it was 242 miles (you can sell anywhere compared to traditional ways)

                   Having a high powered online agent gets your home attention from around the country, not just from some people checking out once in a while a copy of the local newspaper

• article went on to say, "The money you may spend on brochures, ads, newspaper ads, and the like should be reconsidered and placed into Internet marketing."

                   The good news is that MUCH internet marketing costs MUCH less than print media advertising--that saves you $$$$ with somewhat of a discounted listing to be decided between you and your realtor.

• finally 70% of people 65+ read a daily newspaper but only 35% of 24 years olds do.  "Print is dead to this generation of home buyers."  Whose going to buy your home, Mr. Seller (although if the buyer is single it's likely to be Ms. Buyer since far more single women are buying homes today than single men--more on that another time)???  Somebody who is 65+ or somebody in their 20-30s and even 40s?  I submit a younger buyer will purchase your home and he/she will not be looking for it in the newspaper and therefore you shouldn't be paying for it.

So let me hook you up with this article entitled "Help I Can't Find Your Agent".  As she states so eloquently, "If you can’t find any trace of your Realtor on Google, do you think your agent has a strong plan for marketing your home on the web?"
    (and as I hope I've demonstrated, paying out the nose for ads in your local paper isn't a "strong marketing plan").
    "Glossy magazines are pretty, but I can tell you I’ve never gotten many calls off of those ads. The weekly newspaper? Forget it. Who wants to search through completely unorganized little boxes with blurry black and white photos that leave your hands smudged?"

Google your agent's name and what do you find?  I searched the following phrase,  "jay seville" remax  and got over 1500 results.  I searched the listing agent who lists most of the homes for 6% commission in the neighborhood I used to live in Madison Manor,  "                " weichert  and found 1/3rd the results.  And when searching for "arlington virginia real estate" or arlington va real estate"  or "arlington va home prices" and countless other variations I was always there for buyers to find and the listing agent was/is nowhere.   Same thing would apply if you searched for "townhouse old town alexandria" or countless other searches that buyers employ.

---

       Conclusion:  I can sell your home for less by not wasting money on worthless marketing.  Even if I don't live in your neighborhood I still know how through countless online methods to get your home far more attention than almost any "listing agent" for less $$$.  With 300+ visitors a day to my website where your listing is featured, not to mention the other venues I use outside of my website, you'll get the exposure you need.  I get buyers from all over the country asking to see specific homes in the MLS since my site meets their MLS needs for all of NOVA and DC.  And it's me they find, not guy smiley in the local newspaper who loves pics of himself on everything. (see Realtor Egos Run Amok). 

    There is a reason that the agent who brings a buyer to the table is called the selling agent--he/she actually sells the property, not the listing agent.  And that's why the influence of LAs is diminishing rapidly as the public becomes more informed about real estate....

15 Responses to "Truth vs. Bullcrap about Selling Your Home--Stop Overpaying!"

Brenda Poklacki wrote:
My husband and I have an 813 FICO score and intend to put 50% down on a 2bd, 2bt, ground level condo. For several months now we have been misled and down-right lied to by selling agents who have their own agenda, and not our best interests at heart.

Posted on Saturday, February 24th, 2007 at 7:33 AM.

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Jay Seville

I know there are bogus selling agents (buyer) out there too. I just ratified a contract with a buyer Wed. with a buyer who had bogus experiences with 2 previous realtors. I do go out of my way to point out overpriced property such as my relgular posts on overpriced condos and to not let any buyers pay more than market value for a home the buyer really wants. Also if the market is transitioning downward it is important when buying a home build in some padding...that is buy it below the current market value by several percent in case it depreciates. You don't want to be upside down.

One thing I would say, Brenda, is speak with a financial planner regarding how much money to put down. In some cases it is appropriate to put that 50% down, but in most cases putting less down and investing the other money (30-40%) that grows much faster in a mutual fund or other investment vehicle than the interest payments which are tax deductible. If you'd like I can probably send you an article on this strategy for purchasing a home.

Posted on Saturday, February 24th, 2007 at 7:41 AM.

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Kyle Frazier wrote:
Way to go Jay! Funny, but true. Lots of big name agents have zero web presence and their sellers really do pay the ultimate price.

Posted on Wednesday, February 28th, 2007 at 6:39 AM.

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Scott Gerami wrote:
Jay-

I like the graphics. Did you design these yourself?

Posted on Wednesday, February 28th, 2007 at 6:39 AM.

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Jay Seville

Susan, I've been meaning to post about the trend of single female buyers far exceeding single male buyers. I'll read your post and perhaps link back. I'm still learning this stuff. Still haven't figured out what a trackback is!

Posted on Wednesday, February 28th, 2007 at 6:40 AM.

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Jay Seville

John, regarding the graphics, I pick phrases or concepts about which I'm writing and do a search on google images and yahoo images. Then I select the ones that have potential and add my own text or symbols using Microsoft Digital Image 2006 editor. It was my first time to do it and mainly learned it by clicking on various buttons till figured out how to write or paste info on top of the photos. If you have that software that is standard on most new computers I think I'd be glad to walk you through a sample photo modification and you'll be on your own from there.

jay

Posted on Wednesday, February 28th, 2007 at 6:41 AM.

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Joan Snodgrass wrote:
Dynamite Jay! Great Stats. I wonder how well "Homes" magazines figure in here, or are they included in the general print media?
Ozarks Joan

Posted on Wednesday, February 28th, 2007 at 6:47 AM.

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Brian Bumpton wrote:
As a new agent, I went through training and very little was mentioned about developing a marketing plan that included a website. My marketing starting out is going to be all focused on my website (being built as we speak). Very few Realtors understand or use the web to its potential. Coming from an e-commerce background it's what I know best so we'll se how it goes.

Brian Brumpton

www.IdaHomeMarket.com

Posted on Wednesday, February 28th, 2007 at 6:47 AM.

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Tricia Jumonville wrote:
Excellent all the way and the santa claus picture priceless..

Posted on Wednesday, February 28th, 2007 at 6:47 AM.

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Susan Milner wrote:
Excellent post Jay. Too many agents, even those that know better, are afraid to tell the sellers that they do mostly online marketing. Because they think the sellers want to hear about all the lovely print ads.

I've found that by being honest & knowing the statistics (like you mentioned above) the seller is relieved. Even the older sellers I've worked with have understood & appreciated it.

By the way, I won't link to it here but I recently blogged about single female home buyers :)

Posted on Wednesday, February 28th, 2007 at 11:02 AM.

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Boston Real Estate wrote:
Awesome post! that kid crying is priceless...much like many of our boston agents :)

Posted on Monday, May 14th, 2007 at 1:48 PM.

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Jay Seville

Boston real estate, who are you and where are you (url)? reply with it. Are you DJ--a loose contact of mine in the Boston market?

I'm going to upgrade soon enough so that people's username links to their website....

Posted on Monday, May 14th, 2007 at 1:54 PM.

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Melissa Lundgren wrote:
Dear Jay, as the seaoned real estate professional that you pose to be , you well know that the listing agent is not just about spending money on print ads, vs online, bla,bla bla; but a good agent that knows what they're doing can save the seller many thousands of dollars (they call this 'added value')in negociating skills, contract language, liabilities (disclosures, etc), contingencies, verifing the Buyer's financials,inspections, and all the other multible details that can make or break the transaction & a successful closing; not to mention the security of tracking who's showing someone's home- with an MLS lockbox; and the stress levels involved for the sellers- especially if there are multiple closings lined up between buyers & sellers to make one work, and the veriables go on and on... There is a reason why most FSBOs ultimately use a Realtor to list or highly regret not having used one to protect their interests.All of my past clients have come to realize this- and refer me because of it. But of course you know all of this! Melissa Lundgren,Realtor,CRS,ABR,GRI, e-Pro Coldwell Banker Andrews in Nashville,TN
www.MelissaLundgren.com

Posted on Thursday, September 20th, 2007 at 7:37 PM.

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Jason wrote:
Some soft of advice, if you are planning to sell your own home try looking for agents and investors and give the facts and the edges of your house so that it will be sold easily and immediately.

Posted on Monday, January 26th, 2009 at 8:51 PM.

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How To Save Thousands By Selling Your Home Yourself. | 7Wins.eu wrote:
[...]Sites you may be interested in
House Selling - Sell Your Own Home, Here||apos;||s HowCan You Sell Your Own Home? | For Sale by OwnerNACA Home Save - Four Long-Term Solutions to Save Your Home from Foreclosure | Truth in Foreclosure Who Will When The Fight Between FSBO Vs. RealtorsPros And Cons For Selling Your Home With FSBO (For Sale By Owner) | Top Real Estate Blog and Tips of Selling Home from a Real Estate Professional Who Sells Home Like Crazy10 Reasons to Use a Realtor | Lakehome.com Money Penny-wise Points for Selling Your Home | Plettenberg Bay PropertiesTruth vs. Bullcrap about Selling Your Home--Stop Overpaying![...]

Posted on Friday, July 3rd, 2009 at 10:15 AM.

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